The world of art is a complex and captivating realm, one that many of us have had the opportunity to explore through visits to museums and art galleries. We are all familiar with the great masters and the prominent figures of our time. However, have you ever wondered what secrets the art industry keeps hidden from us? What lies behind the most lucrative sales at auctions? Who sets the trends in the global art market and dictates prices?
Perhaps you have long harbored a desire to purchase a painting or to build your own collection, but are unsure of where to begin. Or, perhaps you are an artist looking to sell your works, but are at a loss as to how to promote yourself.
Asia Bingyols, the founder of her own auction house, galleries, and art academy, “Bingyols,” provides a glimpse into the inner workings of the art world. She shares her story and offers personal insight on how to take the first steps in the industry, how to create your own brand, and how to turn a hobby into a successful business. Additionally, she offers advice on what to keep in mind when buying art objects, why art can be a promising investment, and what an art connoisseur who is building their collection should know.